Strengths and weaknesses of food and beverage company Kraft Foods

Strengths and weaknesses of food and beverage corporation kraft paper Foods gateway kraft Foods Inc. is the largest foods and beverage company in US and the being morsel largest industry which is after Nestle. kraft had been offered consumers delicious and whole around foods for more than nose send packingdy social classs. kraft paper Foods headquarter is in north virtu whollyy America. kraft Foods has numerous of the best-known brands in the world with trading operations in 72 countries and sales in clv countries. kraft paper Foods has 140,000 diverse employees around the world and this is one of the reasons why they can succeed.kraft paper Foods Inc. is a company which has different roots and founders. The three to the steepest degree successful food entrepreneurs are J.L. kraft, who started his Chinese concern in 1930 C.W. Post, who founded Postum metric grain Company in 1895 and Oscar Mayer, who began his meat business in 1883. kraft Foods Malaysia was schematic in the year of 1959 in Malaysia and started with Tyre Hong Biscuit and Confectionary factory. Kraft Foods manufacturing in Malaysia and the factories located at Johor Bahru and Penang.VISION, MISSION AND GOALKrafts company vision is to take a helping hand to the people in all around the world in order to allow a conk let on life and a healthy life-style. Krafts vision is satisfy consumer needs and making healthier foods. Kraft deliver the message to the clients that they concern about the health and wellness of everyone and treasured to provide high quality food and services.Kraft mission is to endure successful in the long-run. Constantly re-strategize the products categories to satisfy the needs of consumers is necessary for Kraft to operate in the future. Seize the opportunity to exploit sales capabilities by coming up with different marketng strategiesKrafts corporate goals is to ensure that the products are innovative, high-quality, reliable to consume, watch overful to environ handstal needs, and the openness and integrity which seek to commit to the consumers shell OF PRODUCTKrafts products are divided into five categories which are grocery, beverages, cheese dairy, snacks cereals, and at ease meals. The well known brands that Kraft concord in Malaysia includes Oreo, Jacobs, Chipsmore, Twisties and so on. foodstuff SEGMENTATIONEvery consumer tycoon have different taste and preferences. Hence, utilise a same marketing segmentation, which is as well as known as plurality marketing by offering a single marketing amalgamate to all consumers are not able to fulfill the needs and wants of all customers. In addition, the global market are becoming competitive and high customers requirements which is very dificult to satisfy. Therefore, Krafts seperate the operation in two main segments Kraft North America Commercial and Kraft International Commercial.Besides, Kraft target to the customer who concern with their health and wellness. For exampl e, most of the teenagers do not meet the recommended cursory intake for calcium. Kraft then shift out the not-so-healthy snacks advertisement such(prenominal) as Oreo cookies and change to the products which meet new nutritional criteria. Kraft forget in any case add the Sensible Solution label on products in order to transfer the message to all parents that the goods are conflict the nutrition criteria and save to consume. Kraft also doubled the calcium in traditional favourites such as Kraft Singles and Kraft Macaroni Cheese.Krafts business was launched internationally and realised that the consumer behaviour are depends on the local anaesthetic ingest and social behaviour out-of-pocket to the particular countrys cultures, practices and traditions. Thus, Kraft always shown respect for different cultures, for example, selling HALAL food in Muslim Countries. Furthermore, in the nuts business, Kraft have more of a skew towards men versus other brands that may have more of a skew toward women. Kraft spend a lot of time to understand all the consumers attitudes, beliefs, etceteraFor example, Kraft focus on the Hispanic consumer as one of the encumbrance consumers of the brands. Hispanic consumer preference the brands like Oreo and Chips Ahoy. Kraft marketing pull up stakes be customized around the insights for the different consumers.STRENGTHSKraft is a multinational company and having the capability to attract consumer all over the world compare to the local companies. Besides of high market share and financial male monarch, Kraft also has greater financial capability in altering existing products in terms of packaging, the formula of the particular product and others or creating new products, as well as to adapt or upgrade latest knowledge system technology in manufacturing, order processing and other related fields in order to sustain their competitive advantage by delivering pull down cost of goods and services than their competitors in this dy namic environment.Secondly, Kraft has an trenchant strategic marketing capability. For example, Kraft products such as Oreo cookies have built a strong and stable patent in some(prenominal) countries. Although Oreo has many competitors such as Cream-O, whereas the strong advertisements have indoctrinated most of the people that Krafts Oreo is the products of origin. Kraft iconic heritage brands are love by the consumers worldwide. Around 80 percent of these heritage brands holding flake one or two positions in the respective categories and are business firm names.Besides, Kraft also has great leadership attributes. The management team such as the top executives, branch managers, and others are responsible for the day-to-day operations and success of the company. The management group has extensive food industry find and management depth.PROBLEMS AND SOLUTIONSKraft Food company faces serious paradox in the proceeds sector. Kraft is not able to control the bring out of the prod uction. This is receivable to a sudden and unexpected increased in demand, which will shake extreme supply shortfalls for commodities that will result in major footing increases. For instance, bad weather and natural disasters have always been an issue bear upon incoming raw hooeys. The main problem is the shortage of raw material, burnt umber. Cocoa is a major ingredient for Kraft. Cocoa always used in the production of chocolates, cookies, desserts and others. Because of the importantly of umber, therefore, consistency of supply, in terms of price, quality and playscript is the main consideration for Kraft. Kraft wants to improve the welfare of cocoa get upers and bring out communities in order to apply the long-term stability of the cocoa supply chain. West Africa is the country that produces seventy percent of cocoa among the world. Unfortunately, farmers face many challenges because of poverty. They do not have adequate infrastructure, lack of the educational opportuni ties and have only little investment in cocoa farming. These challenges are so complex, requiring the coordinated bm from the local government, industry and other organizations. In addition, this will cause Kraft to encounter a great loss due to the inaccuracy of supply because the farmers could not produce the actual quality and quantity of cocoa.In orders to re act this problem, Kraft Foods is working as part of the coordinated effort to help to maintain the supply of cocoa. Kraft believes that to improve farmers income can function these problems and also promoting efficiency goodness in the supply chain, quality and productivity. Kraft also works with the non-governmental organizations and industry partners in order to help cocoa farmers and their families. Krafts reaching out to governments and supports the programs that giving education to farmers and promote responsible farm practices. Kraft primary focus is in West Africa, while Kraft also is a member of cocoa sustainabil ity programs in Latin America. Kraft wanted to empower cocoa farmers, their families and communities in order to build better lives for themselves while this can make sure that Kraft is able to maintain an adequate supply of quality cocoa for the generations to come.RECOMMENDATIONSThere are some suggestion which can be considered by Kraft to solve the problem of inconsistency and shortage of raw materials. Firstly, Kraft can increase the preventative stock level. Safety stock is the quantity of stock which can be used to satisfy unexpectedly high requirements in the stock out period. The purpose of the safety stock is to prevent the occurred of material shortage whereas commonly will not be used in production. Therefore, Kraft might need to increase the safety stock in order to turn away the risk of shortage or back order which may stick higher costs. Safety stock can also help to lower down the customer turnover rate. In order to determine the undefiled safety stock level, Kra fts manufacturing department can implement the Manufacturing Require provision II (MRP-II) system. MRP-II is an blendd information system used by businesses to centralize, integrate and process information for effective decision making. The function of MRP-II includes business planning, production planning and scheduling, order processing, and performance measurement and so on. With the help of MRP-II, Kraft can improve the production process by reduced the muniment level, improved the used of manufacturing facilities, response faster in changing conditions and so on. This will increase the competitive advantage of Kraft to compete with the competitor.Besides, Kraft can engage with multiple suppliers or dealers in particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase th e flexibility of material supply management, as well as to enhance the bargaining power of Kraft. Lastly, Kraft should also refer to the demand and purchase planning on last couple of years of sales to forecast current year of demand and supply.CONCLUSIONContributing towards a better and healthier guild are the cocernstone of Kraft Foods business values and philosophy. In addition, Kraft also study about the consumers needs from time to time and satisfy the consumers as much as possible. Krafts strengths such as high financial power, effective strategic marketing capability and great leadership attributes have helped them by the obstacles. In order to achieve the goal, Kraft might need to solve the problem of the production.