MARKETING DEPARTMENT :: Business and Management Studies

MARKETING DEPARTMENTThe aim of this plane section is to overreach sure that the pedigree produces legals that consumers would hope to buy and trade in.Activities of market and gross sales department at SainsburysMarket Research this type of question is a research that Sainsburyswould like to find if a product or a attend to is suitable for theconsumers. This is because they cannister find out what kind of products or work the consumers wants. Sainsburys would also like to find outabout if the product exists, if so, how would they argue to improveit.There are two types of research Sainsburys could use 1) reportresearch and 2) desk research.Promotion this is to tell the clients that the products or servicesthat is available by advertising will encourage the customers to buythe products or services by offering promotions.Sales this provides that the goods and services are suitable tocustomers that they need or want. This area of department involvesmaking sales.This function helps Sainsburys to achieve the objectives. The way of lifethey contest to do this is by increase their sales so that it increasesits market role or market segment. The market research is carried outto identify the customer needs. Sainsburys also would like toincrease their image name. This is because Sainsburys would like toprovide the customers with good products so that they can fulfil thecustomer needs and increase the sales within the promotion offers e.g.get wiz and get the second one free. Promotion is an importantmarketing function for Sainsburys. This is because Sainsburys wouldlike to increase the awareness, attract new customers, and increasesales and profits. The marketing function for Sainsburys takes intoaccount the quaternion marketing mix e.g. product, price, place andpromotion.How the marketing department helps Sainsburys bet objectives.Market research. When an organisation is in a market it is good thatyour can look at other activity in the market. Sainsbur ys is in themarket of an oligopoly and few big firms run this kind of market. Oneof the objectives of Sainsburys is to gain market share. Sainsburyswill be looking to beat competitors. To beat competitors Sainsburyswill need to research and see what business activity they do compareto Sainsburys. If they research they can think of way to beatcompetitors in the market.Promotion. Promotion of products and Sainsburys plc is vital to them.Sainsburys will want everyone to know who they are and what productsthey sell. For Saisnburys to advertise products they do it throughthe marketing department. The marketing department will be expected topromote the products they sell to the correct audience.