IMC and ethical concerns Essay -- essays research papers

IMC and Ethical ConcernsWith the constant advances in technology, the stage business world has become global. Companies get by with the business across the street as well as the business halfway around the globe. Organizations must be innovative to not nevertheless thrive but also just to survive. They must be advised of the ingrained and external factors both locally and globally that can have-to doe with their business.Internal Factor and External FactorsInternal factors are within the organization. They deal the marketing mix, ethics, corporate culture, and diversity. The high society should ensure that the internal factors are tributary to and support the marketing message that they are trying to convey. If a familys advertised benefit is excellent customer service, employees need to be empowered to take care of customer concerns quickly. If the organizational structure is vertical, the internal factors may not be in line with the message and leave behind create dissa tisfaction among consumers. External factors are factors such as the culture or social standards in a community, the economic status of the nation, technological advances, jural parameters, the competitive landscape, and ethics. These factors are not within the control of the company. Businesses should be tractile and be able to react to changes in the business environment and lend oneself necessary changes internally. In order to do this, research is essential. A company must know all that they can about their product or service, the loca...