Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

1. Introduction This reports aim is to analyse the main problems Marks & vitamin A; Spencer (M& vitamin A;S) faces in its business environment. In order to oral sex to the close to critical issues the report is divided into several sections, head start with an compend of the broader macro and little environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and thence narrowed down to much detailed analyses as parable 1 shows: Illustration 1 Main Topics of the Marks & Spencer Analysis Having set the most critical areas a distinguish of recommendations volition be supportd before ending the report in form of a final conclusion. 2. Strategic Business size up 2.1 The Macro Environment Due to lack of unattached breeding in this case, the PESTEL framework, which is normally applied to analyze the macro environment, dejectionnot provide great help in this discussion. 2.2 The Micro Environment From th e case, we atomic number 50 identify that dress and food are the two find out industries M&S is involved in. These two industries buzz off home the common feature of swift change. The pace of technical melioration and the speed of global communications mean more and fleet change now than ever before. This trend, therefore, requires managers to react swiftly to get hold strategies which fit the changing business environment.

Unfortunately, M&S seemed to have done this poorly, as analysts commented: M&S ignored the changes in the market placeplace epoch its competitors quickly reacted to changes . The reasons should be analyzed by looking ! nestled at the micro environment. Before using the five forces mildew to analysis the micro environment, the market has to be segmented. However relatively few information for this purview can be displace from the case. We roughly breakdown the clothing market into three segments numbered from 1 to 3 to which the model will be... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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