Marketing Strategies For Fast Food Outlets - 1593 Words

Fast food outlets use a wide range of marketing strategies to maximise sales, and is ‘a big part of fast food success’ (Money Instructor). This study relates to the economic and environmental area of study as it addresses contemporary marketing strategies and the promotion of purchases within the franchise. The aim of this study will be to investigate marketing strategies, particularly promotional and advertising, adapted by fast food outlets in order to unveil successful advertising strategies. What promotions are used by fast food outlets to encourage more sales? What advertising strategies are used by fast food outlets to encourage more sales? How effective are these strategies in maximising sales? The intention throughout this study is to use predominantly primary sources whilst also utilising secondary sources to gain information. A personal understanding is already attained which gives immediate insight into the topic. Internet skills will be developed through using search engines such as Google Scholar and Google to gain useful information and as well as emails and Survey Monkey. Using Survey Monkey will allow the investigation’s source count to expand whilst also allowing a means to communicate with the public. Interviews will be held to gain inside, appropriate and accurate information. There may be possible bias if interviewing people in direct contact with the marketing and advertising of these franchises and limitations may present themselves when using theShow MoreRelatedMarketing Pl Subway Marketing Strategy1042 Words   |  5 PagesSummary The marketing plan bonds with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to obtain a return on investment. The following areas will help explain, how the company organise differentiation from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategiesRead MoreCompany Background Of Kentucky Fried Chicken1283 Words   |  6 Pagesï  ¶ COMPANY BACKGROUND: Kentucky Fried Chicken is a fast food restaurant chain that specialises in fried chicken. The company is a subsidiary of Yum Brands, which is a restaurant company that also owns the Pizza Hut. It is considered to be world’s second restaurant chain with approximately 19000 outlets in 118 countries. ï  ¶ SEGMENTATION, TARGETING AND POSITIONING: †¢ SEGMENTATION: GEOGRAPHIC City: Metro, tier I and Tier II cities DEMOGRAPHIC Age: 15 to 45 Gender: Male Female Income: Middle andRead MoreMcdonalds Marketing Strategy1136 Words   |  5 PagesMarketing Principles Individual Assessment, Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing, identifying market segmentsRead MoreChannels of Distribution: McDonalds.871 Words   |  3 PagesIntroduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald s fast-food restaurants. The aim is to discuss McDonald s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald s is the leadingRead MoreSWOT and Value Chain Analysis of McDonalds1401 Words   |  6 Pageswas first started by form Roy, it has its global operation for more than 119 countries selling its food items globally specially Korc. Currently as we see the data there are more than 50 million people per day enjoying foods from McDonalds, burgers, nuggets, French fries are their popular foods that they sell at the daily basis. even though we don’t have a branch in our country Nepal but the marketing and the brand awarene ss is so high that we most of the people know the tagline and the most essenceRead MoreMarketing Strategy Essay998 Words   |  4 PagesMarketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300. Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000. Children We would try to attract the children with cartoon characters and distribution of free toys. Other Strategies : ArrangingRead MoreMc Donalds Maketing Strategies Essay1527 Words   |  7 Pagesthe marketing strategies being pursued by McDonalds and identify the market dominance, which has lead to McDonalds being on of the most successful multi-nationals to date. Effective marketing has enabled McDonalds to create a worldwide demand for fast food. ‘The aim of marketing is to make selling superfluous. The aim is to know and to understand the customer so well that the product or service fits him/her and sells itself! Peter Drucker, Cited in Marketing Concepts Strategies p6 Read MoreLasting Effect Of Marketing On Children Essay1623 Words   |  7 PagesEffect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return they’ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outlet to advertiseRead MoreBusiness Functions Of An Organization1476 Words   |  6 Pages2011). If the establishment of new organisation in a business environment is easy, any new company can open their shops very easily. Furthermore, when the market rules and regulations are easy and friendly for the organisation to open the business outlets. Therefore the existing organisations have to offer the products and services in a lower price with excellent quality so that the new organisations face difficulty to offer similar standard products and services. 4.5 Threats of Substitutes: The threatsRead MoreMarketing And Its Effect On Consumer Food Choices Essay1711 Words   |  7 Pagestheir businesses on a higher level by using different marketing strategies. We as people probably do not realize that we using marketing in our everyday lives. According to Kerin and Hartley (2017), As a consumer, you’ve been involved in thousands of marketing decisions, but mostly on the buying and not the selling side (p. 4). Marketing has become more and more popular in today’s society. Marketing is a huge norm in everyday life. Marketing the activity for creating, communicating, delivering, and